Better decisions beat better tactics.

Every. Single. Time.
Conversio was founded in the era of quick wins and CVR lifts. Maturity came with the understanding that optimisation only earns its place when it’s accountable for what happens after the win.
  • When uncertainty is reduced
  • When trust and confidence grow
  • When experiences respect where someone is, not where the business wishes they were
Meet our team
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Conversio was founded on the principles of transparent processes and reporting anchored in the data.
Co-Founders, Andy Chittock and Paul Wilkins
We partner with leading platforms:
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White "intent" logo in a flowing, handwritten script font on a dark green background.
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Webtrends Optimize Official Partner logo in white text on a dark green background.
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Our ethos:

A human experimentation agency for the AI era
AI is a tool, not a crutch: it sharpens insight, accelerates learning, and amplifies impact, but it can’t replace the human advantage that makes experiences distinctive. When everyone relies solely on automation, solutions start to blur together, and true advantage disappears. We focus on the decisions that matter, creating experiences and results that machines alone can’t replicate.
Data is Our Superpower.
Successfully built tests and experiences across various platforms, from fashion to grocery.
Serious About Results, Lighthearted in Approach.
Successfully built tests and experiences across various platforms, from fashion to grocery.
Driven by Purpose, Defined by Progress.
We don’t chase hype, we chase results. No egos, no shortcuts, just smart optimisation and meaningful improvements.
Read our manifesto
WHAT MAKES US DIFFERENT
Human-first knowledge and expertise
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15+ experts
We recently celebrated our 10-year anniversary during which time we are proud to have worked with 30+ brands.
£150M+
Incremental revenue delivered across successful client programmes.
Bespoke Exerimentation Programmes
Custom strategies built for your unique needs. We meet you where your at.
Expert Team with Client-side exposure
A dedicated group of CRO Consultants from industry with in-house UX and dev capability.
Coherent scaling framework
We know what it takes to scale, and our proprietary toolkit will take you from tactical to strategic.
Ethical optimisation and impact
As a proud B Corp, we factor carbon reduction and impact into our experimentation and success metrics.
Meet our excellent humans
Our strength lies in our people, we have assembled a diverse group of experts passionate about innovation and dedicated to your success in experimentation.
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Paul Wilkins
CEO & Co-Founder
Ecom veteran surrounded by inspiring colleagues, devoted to the scientific method.
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Andy Chittock
COO & Co-Founder
Crunching data and analysing user journeys since 2003.
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Beth Hodge
Head of Client Success
Leveraging data to drive impact, placing your customer & brand at the forefront of strategy.
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Steve Moran
Head of Experimentation and Data
Driving CX enhancements for over a decade across diverse digital sectors.
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Gary James
Head of Growth & Partnerships
Building relationships and driving partnerships for better outcomes.
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Kate Illingworth
Client Success Manager
8 years in ecommerce, delivering data-driven optimisations to enhance the user journey.
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Ben Larner
Development & AI Lead / FE Developer
Passionate about solving the unsolvable through frontend logic.
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Alex Caires
Full Stack Lead / FE Developer
Creating seamless user journeys with skillful and knowledgable frontend finesse.
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Hannah Rowbotham
Experimentation Manager
A decade of finding joy in data and delivering elegant ecommerce experiences.
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Diego Raspati
UX Designer Researcher
Bridging the gap between business goals and user needs through UX.
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Laura Corrado
Data & Automation Lead / FE Developer
Frontend Developer, embracing challenges, forever evolving.
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Marisa Wisdell
Experimentation Lead
6 years experience in ecommerce, making data-led decisions.
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Zain Rafie
Experimentation Lead
Three years optimizing websites with data-driven CRO expertise.
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Olivia Buckley
Experimentation Lead
Using data to put users first and create valuable ecommerce experiences.
Our Culture: Innovation and Good Times Together
We foster an environment where innovation thrives and teamwork is paramount. Our beautiful London office at Somerset House is a cultural hub of bright minds working together to solve complex challenges and deliver outstanding results. Right next to the River Thames!
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A group of ten smiling people at a table in a restaurant, with festive garland in the background.
Group of people preparing drinks, cutting limes and grapefruits on a white table.
Seven people and a dog sit at an outdoor wooden table with drinks, smiling at the camera.
A grey dog with a light grey collar and white paws sleeps on a fluffy grey dog bed, a chew toy near its mouth.
Six smiling friends pose for a selfie on a city street, two holding beer glasses, with a narrow road and buildings behind them.
Man in a red shirt playing darts, facing a brightly lit dartboard with a digital leaderboard above it.
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Three people sing karaoke under a red neon "BRONX" sign.
Ready to scale your ecommerce brand?
Great! Drop us a short message and we'll come back to you to show how Conversio can help you achieve your experimentation goals and shift to fully optimised, personalised and sustainable experiences.
Drop us an message
Better Decisions.
We meet people where they are at, whether you are ready to start or just exploring ideas.
Wherever you are on your experimentation journey, let's chat!
Quick Links
Email
hello@conversio.com
Phone
+44 (0)20 7971 1140
Address
Somerset House
Strand, London,
WC2R 1LA
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